Campbell Soup’s announcement that it will become the first U.S. company to begin labeling genetically modified organisms (GMOs) in its products garnered accolades on Friday from food and safety groups, who heralded the development as a “significant win” for transparency.

“The decision by Campbell’s sends a clear message to Monsanto and the Grocery Manufacturers Association which have spent hundreds of millions of dollars to defeat GMO labeling laws,” Ronnie Cummins, the international director for advocacy group Organic Consumers Association, said in a statement.