Russia’s Aeroflot named world’s most powerful airline brand

Russia’s Aeroflot named world’s most powerful airline brand

Aeroflot has been named the most powerful airline brand in the world by leading valuation and strategy consultancy, Brand Finance, with the Russian company “surprisingly” leaving reputable American and Gulf carriers behind. The young fleet’s excellent safety record and sponsorship of football giant Manchester United, as well as successful marketing in Asia put Aeroflot ahead among nine global AAA airline brands, Brand Finance said in a press-release earlier this week.

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