Fugging Unbelievable! Austrian Village to Ditch Unfortunate Obscene Name

Fugging Unbelievable! Austrian Village to Ditch Unfortunate Obscene Name

The original name of the small village has no special meaning or any connotations in German, while the new toponym will better reflect its pronunciation in the local accent.

The Austrian village of Fucking (pronounced fooking in Standard German) will change its name to Fugging on 1 January 2021, Mayor Andrea Holzner told the broadcaster Oe24 Thursday. The move to rebrand the village comes amid complaints by locals, whose serene and peaceful rustic life has been disturbed by tourists arriving to take photos of the road sign or even try to steal it.